Principal, Product Marketing — Mid-Market

Intuit is committed to powering prosperity around the world. For our accounting-firm customers, that mission has entered a new chapter: we have declared publicly that accountants are customers, not just a channel, and we are building for them accordingly.

 

Mega firms (roughly 100+ employees, the largest national and regional accounting and advisory practices) are relatively few in number but carry outsized influence. They set the direction the rest of the profession follows, run the most complex multi-entity, multi-service-line practices, and are the accounts most exposed to enterprise-grade AI-native competitors entering from the top down.

We are seeking a Principal, Product Marketing to own go-to-market strategy for this segment. This is an individual contributor role for a product marketer who has done real enterprise-level work: multi-stakeholder buying committees, long and complex sales cycles, and executive relationships that live at the Managing Partner and National Office level, not the individual practitioner level. You will own how we position Intuit Accountant Suite (IAS) and Intuit Enterprise Suite for firms whose scale and structure mirror a mid-market or enterprise B2B account.

Responsibilities

• Operate as a senior individual contributor
• Set the bar for craft and strategic rigor without formal direct reports. Act as a strategist and operator, equally comfortable setting direction and doing the work yourself.
  
• Work and lead AI-native. Use AI to compress competitive synthesis, pressure-test enterprise positioning, and model account-level segmentation across the mega firm universe.
• Own the complete, channel-ready PMM Strategy Package for mega firms: ICP and segmentation (including how national firms, regional roll-ups, and service-line specialists differ), the market and competitive landscape, the positioning document and value proposition, and the messaging framework channel teams write from.
• Build enterprise-grade accountant-facing positioning
• Translate IAS's differentiators into messaging that resonates at the National Office and multi-partner level. Build the accountant-facing story for Intuit Enterprise Suite and QuickBooks Online as they show up inside complex, multi-entity firm structures.
• Coordinate one integrated strategy across products
• When IAS and the client products reach the same mega firm account, produce one integrated strategy and go-to-market brief, with shared ICP alignment, a coordinated value proposition, and sequenced GTM set against overall segment revenue goals.
• Drive firm advocacy and attach at the firm leadership level, where a single relationship can influence adoption across dozens of client engagements.
  
• Ground everything in customer and competitive insight
• Build the strategy from account-level win/loss, buyer research at the Managing Partner and National Office level, and competitive intelligence specific to enterprise practice management and AI-native platforms.
• Own a performance measurement plan tracking metrics that ladder to segment outcomes.

Qualifications

• BA/BS or equivalent work experience; MBA a plus.
• 12+ years in product marketing, with demonstrated experience in enterprise B2B or B2B SaaS, ideally including named-account or account-based marketing motions.
• Comfortable operating as a senior individual contributor without formal reports, while being the strategic voice in rooms with senior leaders.
• Full-stack product marketer who translates market, product, and customer insight into positioning, messaging, and go-to-market that ships.
• Demonstrated fluency using AI to do real work, with a track record of using it to raise the quality and speed of enterprise marketing output.
• Excellent storytelling and executive communication, with the ability to align diverse teams and senior leaders around a shared narrative.
• Track record of principled, data-based decisions and ownership of measurable business outcomes.
• Strong cross-functional influence without direct authority, comfortable with ambiguity and fast movement.
• Familiarity with accounting or tax software, complex B2B SaaS, ERP or financial management platforms, or multi-partner professional services firms strongly preferred.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Mountain View $205,000 - $277,500