Product Marketing Campaign Manager☆

About ChapsVision

In just a few years, ChapsVision has established itself as a leading European player in Big Data and Artificial Intelligence. Our ambition: to enable companies and public organizations to leverage their data in a sovereign, secure, and intelligent way.

Since 2019:

• +€380M raised from Bpifrance

• 29+ acquisitions

• ~1,200 employees

• +1,000 major enterprise clients

• International presence: Canada, United States, Morocco, Belgium, Japan, Germany, …

• Member of French Tech Next40

What we are building:

• An AI suite dedicated to businesses: CRM, Marketing Automation, Unified Commerce, Analytics

• Sovereign solutions for strategic public sector players: defense, intelligence, cybersecurity

All of this is built on ArgonOS, our massive data processing platform, enhanced by Sinequa's RAG technologies.

Context

As Product Marketing & Campaign Manager, you own global product marketing for a portfolio of products within the Argonos brand, and you are responsible for marketing across the German-speaking region (Germany, Austria, Switzerland).

You play a key role in our growth by connecting our brand, our products, our sales teams and our markets. You own positioning strategy, the go-to-market of new product releases, vertical adaptation, and the delivery of targeted campaigns that drive adoption, retention and growth.

You will report to the Global Marketing division.

Missions

Brand & Product Marketing

• Own the marketing plan for your products and act as the reference point of contact for all marketing activity on those products across several business lines.

• Define the positioning, the value proposition and the key messages of our brand and product offers.

• Run market, competitive and customer needs analysis to identify unmet needs, pain points and challenges, and turn them into insights that sharpen how the products are positioned and promoted.

• Build the sales enablement toolkit: battle cards, product sheets, pitch decks, KSPs, e-detailers.

• Drive product launches and go-to-market plans with the Product, Communication, Growth and Sales teams.

• Work closely with business line contributors (experts, product, sales, customers) to refine messaging and positioning.

• Feed customer insights back to the Product team.

Campaigns management

• Design and plan multichannel campaigns (email, paid media, social, events) against the business objectives of the business line.

• Target customer segments and personas with messages built for each of them.

• Work with the Digital, Lead Gen, Content and Graphic Design teams to produce the assets required: landing pages, ads, articles.

• Optimise KPIs continuously, from generated leads (MQL, SQL) through to sales opportunities.

• Coordinate the production of dedicated content: white papers, emails, articles, videos.

• Own message consistency across every channel: website, social media, email campaigns, SEO.

• Work with Sales to keep targeting, narrative and field performance aligned.

• Manage the marketing budget attached to your scope.

Partner marketing

• Run partner marketing across the DACH region with integrators, resellers and third-party software vendors.

• Build joint marketing plans, from scoping through to measuring partner contribution to pipeline.

Skills

Product marketing

• Build positioning and a value proposition from market, competitive and customer needs analysis.

• Translate technical capabilities into benefits written for a business decision maker.

• Produce sales enablement material and get it adopted by the sales teams.

Campaigns and demand generation

• Design and execute multichannel campaigns, from target definition through to budget management.

• Manage performance across the full chain, from MQL to sales opportunity.

• Operate in a CRM, marketing automation and analytics environment.

Partner marketing

• Design and run joint marketing plans with German partners: integrators, resellers, third-party software vendors.

• Structure the material made available to partners and track their contribution to pipeline.

Cross-functional

• Coordinate contributors without hierarchical authority: product, sales, content, design, digital.

Candidate Profile

• Master's degree in marketing (business school, engineering school or university).

• 8 to 10 years in product marketing, growth marketing or demand generation, including experience with a software vendor or in B2B tech. An AI / Tech environment is a plus.

• At least two product launches run end to end, from positioning to market entry.

• Experience of long B2B sales cycles with large enterprise accounts.

• German and English to professional writing standard. French is an asset.

• Knowledge of the DACH market and availability to travel regularly across the region.

What we also look for...

• Autonomy and rigour when running several workstreams in parallel.

• A measurement culture: decisions supported by numbers.

• An appetite for collective work and curiosity about technical subjects.

Diversity & Inclusion

ChapsVision is committed to inclusion and pledges to consider all applications based on each individual's skills and qualifications. For the sake of clarity, gender-neutral writing is not used in this posting. The terms used refer equally to both feminine and masculine genders.